Lexco Australia, a smart-living electronics retailer based in Melbourne, faced stagnation in its online growth despite a rising customer base. Its existing e-commerce website was hindered by slow performance, outdated design, poor mobile usability, limited SEO traction, and insufficient customer analytics. CreativeHub Global partnered with Lexco to execute a comprehensive digital transformation. By overhauling the user experience (UX) with a modern, mobile-first design and migrating the store to Shopify’s robust platform, CreativeHub resolved Lexco’s performance issues and equipped the business with advanced tools for scalability. The result was a faster, more user-friendly online store with improved search visibility and actionable data insights. Within weeks of launch, Lexco saw notable increases in customer engagement, return visits, and online sales, illustrating the power of a customer-first, technology-driven e-commerce strategy.

Business Challenges

Lexco’s existing website struggled to support its growth into Australia’s favorite smart wellness store. Key business challenges included:

• Sluggish Site Performance: The web pages loaded slowly, undermining the user experience and causing potential customers to drop off. Improving page speed was critical for better performance and conversion.

• Outdated Design & Usability Issues: The site’s look and feel had become dated and cluttered. It featured too many product categories and sub-categories, leading to confusing navigation. Lexco needed a modern, visually appealing interface with cleaner navigation to keep shoppers engaged.

• Limited Mobile Accessibility: With a majority of Lexco’s customers shopping via mobile devices, the non-optimized mobile experience meant lost opportunities. The site was not mobile-first, making it difficult for smartphone users to browse and purchase products easily.

• Lack of Analytics & Customer Tracking: The legacy system offered poor visibility into customer behavior and sales data. Lexco found it hard to keep track of all customers, products, and orders in one place or gather valuable analytics to inform business decisions.

• Weak SEO Presence: The site’s architecture lacked proper search engine optimization. There was no clear internal linking structure or refined sitemap, making it hard for search crawlers to index content effectively. Consequently, Lexco’s organic visibility and inbound traffic were below potential.

These challenges were holding Lexco back from scaling its online revenue and delivering the seamless shopping experience customers expected.

Strategy & Solution

CreativeHub Global developed a multi-faceted solution to address Lexco’s challenges, focusing on user experience, technology platform, and back-end optimizations. The transformation strategy included:

UX Design Overhaul with Mobile-First Approach

CreativeHub initiated a complete UX/UI redesign to modernize Lexco’s digital storefront. The new design emphasized minimalistic aesthetics with high-quality visuals to showcase Lexco’s products (massage devices and wellness electronics) in an appealing way. Navigation was restructured to be intuitive: instead of overwhelming users with deep categories and sub-categories, the site features a simplified menu and product organization. This clean layout helps customers quickly find products or information without confusion.

Given that most visitors were on smartphones, a mobile-first strategy was paramount. The revamped site is fully responsive and optimized for all screen sizes. CreativeHub introduced a floating sticky menu on mobile, ensuring that key navigation options are always accessible even on small screens. Additionally, product browsing was improved with refined filtering options – users can now filter products by attributes like color, price, or type, making it effortless to narrow down choices. Selecting product variants (such as different models or sizes) was made intuitive, reducing friction in the purchase process.

Figure: The revamped Lexco Australia website shown on desktop, tablet, and smartphone. The new interface provides a clean, engaging experience across devices, with consistent navigation and visual appeal. These design enhancements ensure ease of use and encourage customers to explore products on any screen size.

Shopify Implementation for Scalability & Security

On the technology front, CreativeHub migrated Lexco’s online store to Shopify, a leading multi-channel commerce platform. This move immediately provided a foundation of high performance, security, and scalability. Shopify’s robust hosting eliminated the slow load times, ensuring pages now load quickly and reliably even as traffic volumes grow.

The team leveraged Liquid, Shopify’s Ruby-based templating language, to create dynamic and customizable content throughout the site. This allowed for a tailored shopping experience – for instance, showing real-time inventory status or personalized sections – while maintaining fast performance. CreativeHub’s developers also implemented custom code extensions to add unique features requested by Lexco, differentiating their store from out-of-the-box templates without compromising stability.

Crucially, the Shopify migration enabled Lexco to unify its sales channels and data. All of Lexco’s product listings, customer information, and orders are now managed in one centralized admin dashboard. Whether a sale comes through the website, social media, or other online marketplaces, Shopify’s admin panel captures it. This unified system means Lexco staff can easily keep track of inventory and fulfillment across channels, and customers enjoy a consistent experience. The Shopify back-end also offers rich analytics and reporting – Lexco can now monitor sales performance, customer acquisition, and product trends in real time. For example, they can see which products are top-sellers, track order volumes over time, and identify repeat purchase rates, all from one interface. These insights empower data-driven decisions in marketing and operations.

Security and reliability were also enhanced. By implementing SSL encryption site-wide, CreativeHub ensured that all data transmitted (such as customer logins, payments, and personal information) is encrypted and secure. Customers can confidently transact on the Lexco site knowing it meets modern security standards. The Shopify platform’s built-in fraud protection and regular updates further contribute to a stable, secure shopping environment with minimal downtime.

SEO & Analytics Optimization

To tackle Lexco’s low search visibility, CreativeHub performed an SEO architecture overhaul. This involved generating a clean, optimized sitemap and refining the robots.txt file to guide search engine crawlers to important pages (and away from duplicate or irrelevant content). By clearly indicating which pages to index, the new sitemap ensures Lexco’s product pages and content are fully discoverable on Google. Internally, pages were interlinked in a logical hierarchy – for example, product pages link back to their category and related product suggestions – creating an internal linking structure that distributes SEO value and helps users navigate. These changes improve Lexco’s rankings for relevant keywords and drive more organic traffic.

On the analytics side, beyond Shopify’s built-in data, CreativeHub set up conversion tracking and Google Analytics integration for deeper insights into user behavior. Lexco can now trace how customers find the site (SEO, ads, social media), what pages they browse, and at which point they convert or drop off. This level of transparency was previously missing. With proper customer analytics in place, Lexco’s marketing team can continuously refine their strategies — whether it’s adjusting product placements on the homepage or launching targeted promotions to re-engage customers who abandoned their carts.

In summary, CreativeHub’s solution combined front-end UX improvements and back-end technological enhancements. The new Lexco Australia online store is visually engaging and easy to use, works flawlessly on mobile devices, and is powered by a scalable Shopify engine that integrates inventory, orders, and analytics. It’s also optimized for search engines and secure for transactions. This comprehensive overhaul addressed all the initial challenges and positioned Lexco for accelerated growth in the digital marketplace.

Business Impact

The transformation of Lexco’s e-commerce platform yielded immediate and measurable business benefits. Key impacts included:

• Improved Customer Engagement: Thanks to the intuitive design and faster load times, visitors are spending more time on the site and viewing more products. The online store sessions count jumped as traffic increased both from repeat visitors and new organic search hits.

• Higher Returning Customer Rate: The focus on user experience and customer-centric features led to more shoppers coming back for additional purchases. Lexco’s returning customer rate saw a significant uplift (approximately 20% increase), indicating improved customer loyalty and satisfaction.

• Increased Sales and Conversion: Better usability and trust (from enhanced security and performance) translated into higher sales. Within the first month of launch, total orders grew by double digits. Lexco experienced about a 15% increase in total orders, reflecting more conversions and a healthier bottom line. The simplified checkout and improved mobile experience reduced barriers to purchase, directly boosting revenue.

• Boost in Online Traffic (SEO Gains): With the SEO fixes, Lexco’s search rankings improved, leading to more organic visitors. Overall website sessions rose over 20% post-launch, as the site attracted new users searching for wellness electronics. The company is now capturing a larger share of its online market due to better visibility on search engines.

• Actionable Analytics for Decision-Making: The integration of Shopify analytics and Google Analytics provides Lexco’s management with rich data on sales trends and customer behavior. The team can track metrics like daily sales, conversion rate, and average order value with ease. These insights inform marketing campaigns and inventory decisions – for example, identifying which products to promote during holiday seasons or how effective a recent promotion was. Essentially, Lexco can now make data-driven decisions to continuously improve their e-commerce strategy.

Figure: Sample analytics from Lexco’s online store after the revamp. In the first reporting period post-launch, online store sessions increased by 21% (from ~3,480 to 4,201 sessions). Similar upticks were observed in other metrics – the returning customer rate improved by roughly 20%, and total orders climbed by 15% – demonstrating enhanced traffic, customer retention, and sales growth thanks to the new platform.

Not only did these quantitative metrics improve, but qualitative feedback from customers has been positive as well. Shoppers have noted the site’s smooth navigation and modern feel, and Lexco’s support team reports fewer complaints about site issues. The fast, mobile-friendly experience means customers can confidently shop on any device, which in turn drives more sales and repeat business. Overall, the partnership with CreativeHub Global has empowered Lexco Australia to strengthen its online presence and better serve its health-conscious customers.

Lexco Australia’s digital uplift showcases how a strategic overhaul of UX design and e-commerce technology can unlock new levels of growth for an online retailer. By partnering with CreativeHub Global, Lexco transformed its sluggish, underperforming website into a high-performance, customer-first digital platform that continues to drive engagement and revenue. The success of this project underlines CreativeHub’s expertise in building scalable and optimized e-commerce solutions tailored to a brand’s unique needs.

Is your e-commerce brand facing similar challenges with website speed, user experience, or growth stagnation? CreativeHub Global can help. We specialize in creating scalable, performance-optimized, and customer-centric digital solutions that deliver tangible business results. Whether it’s a complete platform migration, a UX/UI redesign, or technical SEO enhancements, our team is ready to ignite your online growth.

Contact CreativeHub Global today to discover how we can transform your e-commerce experience and drive success in the digital marketplace. Let’s build a future-ready online presence for your brand.