Ceylon Jewelry Manufacturers is a high-end jewelry manufacturing organization that is also involved in exporting Gold and Platinum jewelry among its distinguished clientele.
Ceylon Jewelry had a static B2B website that was clunky, slow to load, and difficult to update content on. Since most people are skeptical of purchasing jewelry online, it was critical that the website be credible and trustworthy. Hence CJ wanted both corporate and e-commerce sites to accurately portray the brand’s true essence.
The key challenges raised were;
Through thorough market research and continuous interaction with the client, we were able to understand CJ’s business goals and how they wanted their brand story to be conveyed.
With a streamlined sitemap, we kept the navigation for both websites minimalistic. The websites offer a clean, straightforward design that emphasizes the merchandise, featuring predominantly white or pale gray backdrop colors, uncomplicated navigational options, clear text in simple typography, and a clutter-free browsing experience. Large, detailed, and high-resolution jewelry images were used.
Both websites were designed with a structure and organization that made sense to visitors with menus and navigational options that were clear and easy to follow and inspired them to take action.
The corporate site’s homepage was designed to highlight CJM's quality and service capabilities for competitive advantage. A narrative approach was adopted to describe each step in the jewelry-making process.
The e-commerce site’s homepage provides a comprehensive overview of the entire site, from which the user can navigate to internal sites from the home page itself. All jewelry was separated into a number of collections and a main page was incorporated for each one to provide the most convenient experience possible to visitors. The purchasing process was also made as seamless as possible.
The footer of the B2C site has quick access to internal pages as well as links to important information such as the contact number, email address, privacy policies, and the corporate website.
For the B2B site, we used Model View Controller design pattern to optimize the code structures so that the performance and SEO improvements could be achieved, while component reusability was utilized to keep the project environment consistent and effective.
PHP was extremely useful when encrypting sensitive data. This maintains security while addressing flaws. PHP also has optimized speed performance since it uses its own memory and competes well on speed.
The admin dashboard, which employs the Model View Controller design pattern, aids in the organization of the entire dashboard, which includes catalog, blog, order, gallery, and user management. Periodic report analysis and sales insights assisted the admin in gaining insight into daily sales statistics and taking the necessary actions to increase sales.
Furthermore, HTTP 2.0 was upgraded to include an SSL certificate and TLS 1.3 for secure browsing and data exchanges.
The web performance of both the corporate and e-commerce sites improved considerably in a short amount of time, which helped bolster sales and revenue. The responsive, mobile-friendly design additionally helped maximize SEO.
The website's fluid user-centric experience has allowed it to meet all of the requirements of a professional e-commerce platform.