Startups frequently create a "pitch deck" to present to potential angel or venture capital investors. The pitch deck is typically composed of 15-20 PowerPoint slides that showcase the company's products, technology, and team to investors. 

Having an impressive pitch deck is an important part of your fundraising toolkit. A great pitch deck piques the interest of potential investors and engages them in a discussion about your company, hopefully leading to an investment.

I'll walk you through the formula for creating the best pitch deck possible for you to get that deal from your investors.

Table of Content

What is a pitch deck? 

7 crucial things you must include in your Pitch Deck

1. Start with the value proposition of your startup

2. Address the problem your startup is willing to solve. 

3. What is your solution’s target market?

4. Describe your solution

5. Provide a road map of your startup

6. Describe your solution’s marketing and sales strategy

7. Mention how your startup Invests and uses funds

What is a pitch deck? 

A pitch deck, also known as a slide deck or start-up deck, is a brief but informative overview of your business. Here are 8 Pitch Deck interesting facts to grasp it in an interesting manner. A pitch deck is typically composed of 15-20 PowerPoint slides that showcase the company's products, technology, and team to investors. 

The most effective pitch decks are brief but informative, with simple, visually appealing slides created with a software program. If you have already created a killer pitch deck, go ahead and read how our 5-step guide to pitching your startup to investors.

If you don't have a great pitch deck already, Don't worry. Once you implement these 7 slides you will have one.
 

7 crucial things you must include in your Pitch Deck

A pitch deck is designed to pique investors' curiosity and even excitement in a company, potentially leading to a second meeting and investment discussion. A pitch deck is an important tool for raising funds for a business, but it's only the first step.

In order to create the best pitch deck, first, you should know what are the things you should mention and what to avoid. In this blog post, let’s look at the things you should mention and why you should mention them. 

Now let’s find out how to create the best pitch deck step by step.

1. Start with the value proposition of your startup

This is a one-sentence summary of your company and the value you provide to your customers. Keep it brief and straightforward. Consider this slide to be a short tweet—describe your company in 140 characters or less in a way that your parents would understand. 

A unique value proposition, which compares a company's products and services to those of another, is usually included in the first slide of a business presentation.

Some examples…:

• Our objective is to be the enterprise solution for data storage cybersecurity holes
• We are the mobile stock market investment solution for millennials

2. Address the problem your startup is willing to solve. 

You will have an extra hurdle with your business if you are not solving some problem in the world.

Use this slide to discuss the issue at hand and who is responsible for it. You can discuss current market solutions, but don't spend too much time on the competitive landscape on this slide—you'll have another chance later.

When defining the problem, it is best to tell a relatable story. The more realistic you can make the problem, the better your investors will understand your company and its goals.

You must define the problem or need that your startup is addressing, including

• How big is the issue?
• Why is it significant?
• Who are you resolving the issue for?
• Who are the intended clients?

Even investors can't resist a good Storytime. A relatable story will pique their interest more than a long, dull self-introduction.

3. What is your solution’s target market?

A target market is a group of people who have a lot in common. Every service or product caters to a particular demographic, and yours should be highlighted in your pitch deck. 

Use this slide to describe your ideal customer and how many there are. What is the total market size, and how does your company fit into it? If the data is available, investors will want to know how much money people or businesses are currently spending in the market to get a sense of the overall market size. This is where you tell the story of the scope and scale of the problem you're attempting to solve.

If it makes sense for your company, segment your market into segments that you will address with different types of marketing and possibly different types of product offerings.

4. Describe your solution

The solution slide should describe how the company solves the problems that your target market is experiencing. The best way to convey this information is through a narrative approach—tell relatable stories about customers who have used these products to improve their lives. Support those claims with descriptions and visuals of the products or services, such as photographs, screenshots, or videos of a physical demonstration.

Most entrepreneurs are preoccupied with their products when they should be preoccupied with their customers and the problems they face. With this format, try to keep your pitch deck focused and you'll tell a better story.

When describing your solution, use pictures and stories if possible. Showing is almost always preferable to telling.

5. Provide a road map of your startup

This slide verifies the company's business model by displaying any month-over-month sales and support growth. The goal is to alleviate any risk aversion among potential investors.  A simple bullet point list of milestones, including the users, annual profit rate of return, and profit margins, can be included on this slide.

You can also use this slide to discuss your achievements. What major objectives have you met thus far, and what major next steps do you intend to take? A product or company roadmap with key milestones is useful in this situation

6. Describe your solution’s marketing and sales strategy

It's critical to describe how the product will be promoted and sold to its target market. Investors will use this data to assess a company's grasp of the market and how its marketing strategy differs from that of its competitors.

What is your strategy for attracting customers' focus and what will your marketing plan entail? This slide should be used to highlight your marketing and sales strategy.

You should describe the key strategies you plan to use to get your product next to potential customers.

Finding and retaining customers can be one of a startup's most difficult tasks, so it's critical to demonstrate that you understand how you'll reach your target market and which sales channels you'll employ.

7. Mention how your startup Invests and uses funds

Entrepreneurs sometimes forget to include a key piece of information in their pitch deck: the amount of money required to fund the project. It's critical to include that information, as well as how the funds will be used to help the company achieve its objectives. This explanation will help investors gain much-needed trust.

More importantly, you must be able to explain why you require the amount of money requested and how you intend to spend it. Investors will want to know how their money is being spent and how it will aid you in achieving the objectives you've set for your company.

If you already have some investors on board, this is the time to tell them about the others and why they chose to invest.

Do you have a great startup idea that you want to take to the next level? Or have you already pitched your startup and want to improve it even more?

If that's the case, CreativeHub can help you achieve your objectives by providing you with innovative and scalable solutions.

Check out our success stories here. 

Send us a message at any time to discuss your start-up and your pitch deck.