In this digital age, website traffic analysis tools are essential for the growth of any business. This way, you’re able to identify the progress of your site and the areas that has to be improved so you can make changes accordingly. 

Let’s face it. If your site is inaccessible or confusing, users won’t stick around to find out what else it has to offer. The same goes for an unappealing design that doesn’t inspire visitors to keep exploring your site. Traffic analysis tools will help you understand why users leave or stay on your site so you can take actionable steps towards improving it.

In this blog post, you will find out about some of the best website traffic analysis tools you can use today to understand how users interact with your site and what they like (or don’t like) about it.

01. Google Analytics

02. Hotjar

03. Crazy Egg

04. Clicktale

05. Mixpanel

06. UsabilityHub

Let's dive right in!

01. Google Analytics

Google Analytics is one of the oldest and most well-known website traffic analysis tools. It allows you to track the performance of your website and its content, including traffic sources, pageviews, visitor demographics, and conversion rates. Google Analytics is a free tool with no set-up costs and is relatively easy to set up and use, which makes it a great option for businesses of all sizes.

While there are many benefits to using Google Analytics, it’s important to keep in mind that it’s almost entirely based on data. This means you won’t really be able to see what is happening as it’s happening. You will only be able to see the overall effect of certain events on your site’s traffic. This makes it crucial that you are regularly checking your website traffic reports to ensure nothing is going unnoticed.

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1. Hotjar

Hotjar is a full-service web analytics tool that provides both heatmaps and recordings of user sessions on your site. This means you can watch live recordings of your users as they navigate through your site. Additionally, Hotjar provides user experience surveys that allow you to ask your users questions and get feedback on your site’s design and functionality. 

1. Crazy Egg

Crazy Egg’s main focus is on your conversion rates and user experience. The tool provides insights into your site’s design and functionality to help you understand what is scaring away potential visitors and what is keeping them on your site.

1. Clicktale

Clicktale tracks your site’s traffic and provides you with in-depth analytics so you can understand how each section of your site is performing. You can view information on user sessions, user behaviour, and click paths

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Mixpane

Mixpanel is a powerful website traffic analysis tool that is best used by businesses that are looking to start or scale their eCommerce operations. Mixpanel’s main focus is on user acquisition and retention. The tool allows you to see which channels are bringing in customers and how they engage with your product. Mixpanel is a great option if you’re looking to focus on customer retention, as it allows you to identify what is driving customers away and what keeps them coming back for more. Mixpanel is a more expensive tool, but it’s definitely worth it if your business relies heavily on eCommerce.

User Feedback Tools

Usability tools like UserTesting and WhatUsersDo offer user feedback services that allow you to get real-time feedback from users who visit your site. These tools allow you to observe and interact with real users as they navigate your site to understand what confuses them or what they like most about it. - 

1. UsabilityHub

UsabilityHub is another user feedback service that allows you to recruit participants and run user tests on your site. The website also allows you to create and distribute surveys that will help you understand how your users feel about certain aspects of your site. This will help you identify what you need to work on most. 

1. Feedback tools 

Feedback tools like Typeform, Google Forms, and Pollfish allow you to create surveys that can be distributed to your site visitors. Google Forms is free, whereas Typeform and Pollfish cost a few dollars per month.

Summing up

Website traffic analysis tools will help you understand what is working and what isn’t on your site. This is crucial if you want to take your site to the next level and increase engagement and conversions. While there are many different website traffic analysis tools out there, it’s important to keep in mind that not all of them will be a good fit for your site. You should choose a tool that is compatible with your site’s industry and type of content.

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