Product engineering Technology refers to the process of designing and developing a product that will be sold afterward. This product could also be a software product, which is what we'll be discussing in this article.

We will look into the importance of having a sound product engineer further later in this article. For now, let's take a look at some of the product engineering trends of the 21st century.
 

5 Marketing Technologies that continue to grow

User Experience (UX)

UX focuses on understanding what your customers require, what they need, and their abilities. Design teams ensure that the customers have a meaningful, relevant, engaging, and user-friendly experience.

Creating a perfect user experience is not just about the content but also your mobile app or website's mobile friendliness, speed, and safety. The entire journey of your customers depends on the UX that you provide them.

As of 2021, personalization and speed are significant concerns that users have. That is why delivering an exceptional UX will help you attract and keep your users/customers engaged.
Check out the website we created for Third Space Global

Augmented Reality and 3D Visuals

Augmented reality is an interactive experience that provides an enhanced version of the physical world using digital visuals and audio. 
According to AR Insider, augmented reality (AR) active devices are expected to grow to 1.73 billion by 2024.

If you're a Snapchat user, then you would've seen how some filters allow your bitmoji to be placed on real-world surfaces. Think similar, but further. For instance, augmented reality lets you see how different furniture might look at your place before purchasing. 
Click here to see how this chair will look at your place. 
 

Social Media Marketing

Throughout the years, the use of social media platforms has been increasing tremendously. With the increment in the number of users, brands started selling their products and services on these platforms. Although social media marketing has been experiencing continuous growth over the years, since the beginning of the Covid-19 pandemic, more and more brands have started selling on social media.

Brands also used this time to interact with their customers on social media, keeping them engaged through apps such as TikTok. Since most people were under quarantine or lockdown, the more they used the internet, meaning that for marketers, this was a great big chance to grab the attention of their potential customers and keep their existing customers engaged. 
 

Digital Channels

Throughout the years, the use of e-commerce sites has been increasing continuously. Being able to shop online saves people time and the costs for transportation. That's why people are more willing to make purchases online than visiting physical stores. Indeed, some people (especially baby boomers and Gen Xs) prefer in-store shopping over online shopping. However, during the pandemic where people had to do their grocery shopping online, e-commerce sites came in handy for many supermarkets. People continued to make online purchases and even did some impulse buying in the process. 

More importantly, whether or not a customer makes a purchase online, the first thing they'd do is visit your website/e-commerce site. In this case, if you don't have an e-commerce site, you might look less reliable to them, or they might even change their mind due to the lack of information. 
Considering the increasing pattern of online shopping, having a website site is no longer an option; it's a must!
Check out the website we created for Muve 

Increasing use of Chatbots

Chatbots (computer programs designed to conversate with human users over the internet) are rising in popularity due to the personalized experiences they offer to the users/customers.
 

According to Grand View Research, the global chatbot market size is expected to reach USD 2,485.7 million by 2028.

The primary reason for the increased use of chatbots on websites and apps is having a personalized conversation. This means that, based on what the user needs to know, the chatbot will provide personalized responses which suit them.
While for a company, chatbots help reduce service costs incurred when having an agent communicate with the customers, the users are also at an advantage since they'll be able to get fast responses, and simple requests made by them will be resolved in an instant. 
An article posted on Business Wire mentions that nearly 65% of US millennials prefer using chatbots.

Conclusion

At CreativeHub, we have implemented all the marketing technologies mentioned above to provide a high-quality service for our clients. Based on their requirements, we have delivered UX strategies, developed concepts, created simple yet modern UIs (User Interfaces), and ensured that these websites and apps perform efficiently on all devices alike. 

Modern technology must be used in your digital marketing strategy to ensure that you are updated and that your customers/potential customers can be attracted and kept engaged. 

Find out how we met our clients’ requirements, using the above-mentioned technologies. 

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